What Works: Moving Your OSH Information to Action Utilizing Best Practices of Digital Media
This course focuses on optimizing communication strategies by discussing relevant and effective case studies that highlight the core elements of the communication continuum: reach-engagement-interventions and campaigns to move our audiences to action. Case Studies for dissemination and engagement will be selected from Facebook, Instagram, Twitter, Science Blogs, Google, Wikipedia, UK National Health Service, and the Center for Disease Control (CDC). In addition, case studies focusing on campaigns and interventions will be selected from several international entities (EU-OSHA, ISSA, Cochrane Libraries, EDC-Stockholm, and CDC) to illustrate techniques and highlight effective strategies of moving our information to action.
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